When it comes to creating a podcast for the first time, there is always that sense of dread that makes its way in. You may have an established audience on different social platforms, but what if they don’t migrate over to your podcasts? Maybe you’re skeptical over whether people would want to hear your voice without seeing you. Or maybe you’re simply not widely known within any niche at all. These are all valid concerns, but there are ways to game the system and gain an audience for your podcast, no matter what obstacles are in your way. Just play your cards right!
- Understand The Strengths And Weaknesses Of Audio
Let’s start off by knocking the obvious out of the way. Audio is not video, and audio is not text. But that doesn’t make it any less special. Audio offers a sense of intimacy which text completely lacks. It also is much stronger at conveying emotion than text ever could. And unlike video, audio has a special way of triggering the imagination. What does this mean? Podcasting allows hosts to have a more real relationship with their audience, because it creates a unique connection.
- Be Informal And Be Yourself
Podcast listeners do not like podcasters that sound stuffy. It’s practically a fact. It helps if you imagine you are talking to someone you are fond of, and speak using a relaxed and natural tone. It is important for you to be yourself, even if you are trying to establish thought-leadership through your podcast. By all means, speak intelligently. But be sure to also tastefully interject moments of silliness, anger, sadness, etc. It will make you more relatable and less “fake.”
- Be Spontaneous With Your Delivery
Please. Avoid reading from a script throughout your cast. It’s okay if you want to read direct quotes from someone, or facts or stats. But once you go live- try your best to be spontaneous with your delivery. Just do your research whenever needed ahead of time, and have a few bullet points in front of you as a reminder of points that must be covered. You do not want to sound robotic, or too rehearsed to your listeners.
- Offer Lots Of Descriptions
Remember, your audience can’t see you. It’s your job to be very descriptive, to help them paint a picture in their mind. This is especially important for aspiring journalists. In some cases, you might even want to consider inserting some clips of sounds that might be relevant, such as taps on a typewriter, children’s laughter, and drum rolls.
- Invite Listeners
If and when possible, offer your listeners to groupcast with you. That would make you more approachable to them, and will for sure strengthen each relationship that much more. You can also crowdsource, and ask your listeners for feedback, or ideas on what to discuss at a later date. You can then deliver based on their requests, and they will appreciate the fact that you actually cared.
- Set Time Limits
Do you plan on making each podcast episode short (max 10 mins), medium (20-30 mins), average (45 minutes), or long (1-2 hours)? Determine the length that best suits you and your potential audience, and stick to it. By the way, if you plan on making it one of the longer formats, we strongly recommend you don’t cast solo. Invite co-hosts, or guest speakers to add some extra flavor for your listeners.
If you follow these pointers while casting consistently, you will gain a loyal audience in no time. Just remember that when it comes to your audience- quality over quantity! The goal is to secure quality listeners who will keep coming back for more.